Monday, March 30, 2009

Studio Gelardi

This guy is called "Shfood chop chop". I love when objects start to redefine user relation (kinda like the snuggie): "Shfud (read: Shfood) is about creating new motions in the kitchen that will inspire new ways of preparing food and a new generation of chefs.

The Chopping Ball could be what every kitchen is missing. Toss your food into the ball. A simple bouncing motion will dice and chop anything from onions to nuts without flying all over the kitchen. Useful for real chefs while being fun and easy for brand new ones."

Studio Gelardi is also home to the bike chalk fun that everyones been talking about (contrail)

[Contrail is a tool for developing bicycle communities. As you ride, contrail leaves a faint chalk line behind your bike. The goal is to encourage a new cycle of biking participation by allowing the biking community to leave a unique mark on the road and to reclaim this crucial shared space. The new cycle: A few bicyclists ride with contrail a couple times per week --> faint lines on the road inspire curiosity and remind bikers where it's safe to ride --> new bikers are encouraged to ride and use contrail --> contrail lines get brighter as community grows.]

check out their other stuff at

Mom, you should prolly go for a bike ride tomorrow.

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