Most cooking sites and blogs take a top-down approach, telling you what to cook and failing to give you a sense of the people and creative process behind the recipes. We don't want to be yet another site that insists on dumbing down recipes to make them "quick" and "easy" — so we won't.
We think cooking is really important — especially now. Over the past decade, many studies and books have shown that children from families who eat together do better in school, that eating "whole" foods is healthier, that eating sustainably will save the environment. But no one has pointed out that the only way to achieve all this in a comprehensive, lasting way is for people to cook.
- If you cook, your family will eat dinner together.
- If you cook, you will naturally have a more sustainable household.
- If you cook, you’ll set a lifelong example for your children.
- If you cook, you’ll understand what goes into food and will eat more healthily.
- If you cook, you’ll make your home an important place in your life.
- If you cook, you’ll make others happy.
- If you cook, people will remember you.
To bring together our community, we're creating a cookbook using the best recipes from food52. We do this by hosting weekly recipe contests: we choose the finalists and post slideshows of us making the recipes; then everyone votes and the winners go into the book. The food52 community will choose the title, cover design and photos. In 52 weeks we'll have our first cookbook, published by HarperStudio, an innovative new publishing house (check them out at theharperstudio.com).
There are more fun projects on the way, like video and photo contests and The Shop, where you can help us gather a growing list of favorite foods and equipment and support small producers who, like all of us, care about the food we eat and how we cook it. We want food52 to be the only cooking site you need. After the first book is done, who knows what's to come — we hope you'll help us figure it out!
We look forward to cooking with you!
Anyway check it out, its swell.